Hi, this is our series on how to run a business. We develop it to share with you our experience and put together what we learn studying and meeting best entrepreneurs. Let us know your questions and don’t forget to subscribe. Today we are going to talk about 8 steps to start your e-commerce business. Let’s go!
1. Define what people need
Analyze market and find out what people need today. Make your product become a solution to customer’s problem. The bigger problem it is and the more people need solution – the bigger your market.
2. Adapt your product
You product needs to be workable for e-commerce. Choose right e-commerce platform for your business. Be different. Analyze your products through your customers point of view. Build attractive messages to your clients, explain advantages of your product.
3. Take actions
Organize your business – choose strategy, define steps you take. It is not really necessary to write a business plan. Most successful entrepreneurs did not spent time on writing pages of business plan but took real steps at once. So make sure you organized well your company but do not put too much efforts on your business plan if you already know what to do.
4. Market your business
Make your business visible to your audience. Make sure your e-commerce platform suits your customer needs. After preparing content double check the user experience. Ask potential clients if they find your page attractive and find out on which stage you might lose your customer attention. Improve your platform and services constantly.
5. Sales first
On every step of your business remember about sales. Focus on increasing your profit. Make sure you take care about your customers the way they expect it or even better so they will come back.
6. Make partners & gather talents
The best partner is partner who has similar values as you but have different business approach. Do not be afraid to get people from different fields. Actually it might help you to get diverse points of view and bring creative solutions. Ask your team about their ideas – it might help you a lot on every stage of your business.
You will not be able to handle all issues on your own. Once you get more customers, you might not be able to deliver your service working alone. Prepare for that and build a team that will help you to get the work done.
8. Keep learning
Keep learning about your industry. Be up-to-date with global and local trends, innovations, demands. Be flexible and adapt fast to your market. Learn from your competitors and analyze their mistakes. Surround yourself with great minds. Improve your management, leadership, communication skills.
Thank you guys for reading this article. What was the issue you struggled with? Share with us your experience and let us know your questions. Learn more: 5 mistakes you should avoid when running e-commerce business.