Welcome to our blog. We create it to share with you our knowledge of law and business and experiences of  best entrepreneurs. Today we going to talk about how to establish a successful cooperation with a client. Let’s start!

There are two strategies for cooperation with customers – building a short-term or long-term relationship. In most cases, a long-term strategy in relations with clients work better. Such relationship is an company’s investment, which will most likely transfer into subsequent orders. In order to make the client want to come back or recommend your company to others, he/she must be satisfied with the cooperation so far. So let’s explain 3 rules of successful cooperation:

  1. Fall in love with your job

Sometimes we can feel already during the first contact whether the person who serves us likes his/her job or rather reluctantly takes up his duties. Often people even do not hide the lack of interest or the unhappy expression on the face (especially in non – smiling cultures). Make sure your company builds an image of professionals that not only do their jobs well, but also like what they do and like people they work with.

We talked about it with Tomasz Raczyński the president of WISAG in Poland. WISAG is one of the leading service companies in Germany in the field of real estate services. Mr. Tomasz believes that an important aspect of success in relations with clients is passion and commitment to his work. We were talking about pros and cons of lawyer service. The president said: “For a lawyer to be good, he must like what he does. If you don’t like yourself, it will never be good. The biggest frustration in society is how people do what they don’t like, work where they don’t like. “.

  1. Work in your client best interest

An important element of long-term cooperation is work in your clients best interests. Offer only those solutions that best suit your customers. Do not provide unnecessary or poor-quality services/products. In most cases, the client can feel well whether you are acting in their interest or you take care taking more about yours. “When you show that you have your client’s best interests at heart and when you genuinely root for their success on and off the field, then your brands’ reach is endless.” – Shahob Mehr and Candice Georgiadis.

Be honest with your customers. If you promise discounts, money back guarantee, special offer – stay on your words and do what your clients expect. Maintain a good price-quality ratio. Don’t set your prices too high on items/services that basically do not worth those money. Try not only to meet customer expectations, but give them more than they expect – read 5 mistakes to avoid in e-commerce business.

  1. Build trust

It is becoming increasingly difficult to build trust with customers, especially those who do not know your brand yet. People are more and more sensitive to marketing tools. This is due to the huge number of companies offering their services/products and growing online technologies that allow for various channels of reaching out. Find the best reach channel for your company, use the strengths of your business and build trust in the long term perspective.

Tomasz Raczyński, the president of WISAG POLSKA, shared with us a secret of WISAG’s success in building relationships: “In my opinion, our greatest advantage is that we provide our service in a completely transparent manner for each client – we explain how we spend every single dollar of  project budget. Once a year or once a quarter (depending on the contract), we sit down and sum up the costs of cooperation, build a budget for the coming years and continue working. That’s why we don’t lose customers. We have a lot of clients who are very close to us. A specific person is assigned to each contractor. It builds trust. We can also boast of a high relationship between clients and employees – they are in contact with each other and sometimes their relations become less formal.”.

Read the full interview

Thanks for staying with us till the end. How does your company build relations with customers? What legal issues are you struggling with? Share your experience and ask us your questions. Contact us at